With jazz, soul, Ola sours

 

With jazz, soul, Ola soars

By Ozolua Uhakheme

 

Assistant Editor Arts

 

 

 At a time when a good number of Nigerian musicians are increasingly going the way of Afrobeat, Austria based Nigerian act Ola Egbowon is very much at home with jazz and soul. 

Though he likes afrobeats and its apostles, but he believes that everyone shouldn't be trapped by the allures of the contagious genre. He strongly believes other old venerable brands too need to be kept alive to satisfy people who still desire them and help younger talents to be able to diversify.  

Ola as he is fondly called, made his entry into the Nigerian music scene last Valentine day at a concert attended by many music lovers. It was an event hosted by prominent businessman, Wale Tinubu, at the Pier Harbour Residences and Spa, Victoria Island, Lagos. 

Expectedly, Ola didn't disappoint the selected audience at the Lagos show as he offered different jazz, soul and pop numbers that were well received. Arts buff and dignitaries at the performance included Ben Tomoloju, Seyi Law, Steve Ayorinde among others. 

This, in a way, may well define his essence in the trade. No doubt, he seems to have a lot to offer the corporate creed based on the artistic sophistication, diversity and finesse he exuded on stage.

Ola disclosed that many of the songs he performed were written years ago, particularly during the COVID 19 pandemic when he composed between 75 and 100 songs.

 “During that time, I composed between 75 and 100 songs, each capturing different emotions, experiences, and perspectives. However, for this project, I carefully selected the ones that I felt would resonate most with the theme and audience. These songs reflect my artistic journey and the messages I want to share, making them a perfect fit for this programme,” he said on the sideline of the event. 

He explained that Soul and Jazz provide a space for deep story telling, raw emotion and introspection. 

" These genres allow me to express myself in ways that feel natural and meaningful. When I returned to Lagos after some time away, I realised that there was still an audience that appreciates Soul and Jazz. I saw an opportunity to carve out my own space, not by rejecting Afrobeats, but by expanding the conversation around what Nigerian music can be.

“I also want to help shift the narrative that artists have to conform to one sound to be successful. There’s room for variety, and I believe that by staying true to my sound, I can contribute to a growing appreciation for alternative genres in Nigeria. At the end of the day, my goal is to create music that moves people—whether it’s through the depth of Soul, the rhythm of Afro-fusion, or a blend of both.”

Notwithstanding his love for jazz and soul, Ola is a multifaceted artiste with a deep passion for music. He however said that soul music has been his strongest foundation for a while and it.allows him to express deep emotions and connect with listeners on a profound level.

"However, as an evolving artist, I am constantly exploring new sounds and influences. Afro-fusion, in particular, is a direction I am excited to embrace, as it allows me to blend rich African rhythms with contemporary elements. My journey is one of continuous growth, and I look forward to expanding my musical horizons while staying true to my artistic essence,” he added. 

He acknowledged the pivotal role Afrobeat have played in binging Nigeria and Africa to global spotlight. This, he said,

earned widespread recognition and appreciation. 

According to him, Afrobeat genre has evolved into a dominant force in the music industry, influencing international sounds, collaborations, and mainstream culture.

For him, he does not see his love for jazz and soul as a departure from the norm.

“I wouldn’t call it a departure; rather, it’s a deeper connection to my roots and the music that shaped me. Growing up in Lagos, I was heavily influenced by Soul music—it was the sound that resonated with me the most. While Afrobeats is undeniably the dominant genre in Nigeria, I’ve always believed that music should be an authentic reflection of who you are. Afrobeats wasn’t around till well after my departure of the country.

“The genre’s infectious rhythms, unique storytelling, and rich fusion of African and global influences have captivated audiences worldwide.

“Beyond just music, Afrobeats has become a cultural movement, shining a light on Nigeria’s creative industry, from fashion and dance to film and entertainment. This global attention has not only amplified the voices of Nigerian artists but has also created opportunities for other aspects of the country’s rich culture and talent to thrive. I believe that this newfound recognition extends beyond entertainment, offering a positive narrative about Nigeria and showcasing the incredible potential and creativity that exist within the country," Ola said..

On his immediate plan, he hinted that he will release a few singles first, building momentum before embarking on a tour across Lagos. The tour, he noted, will serve as a platform to create awareness, connect with a wider audience, and showcase his music in a live setting. Through the performances, he aims to engage with fans, gain exposure, and establish a strong presence on the Lagos music scene.